How Your Website’s Usability Impacts Your Business?

Estimated Read Time: 02 minutes 

Great usability and brilliant programming using functional software and hardware designs ensures your effective and efficient interaction with machines. Users with or without technical skills always prefer an interface that imparts a simpler way for them to interact effectively. Therefore, having a website with brilliant usability can boost sales remarkably even if the technology is average, whereas, poor usability can make you lose out a lot of customers even if you have used cutting edge technologies.

Let us put a glance below to understand the significance of usability for your website:

Enhance user experience with good usability

You must make sure that important aspects of your content appear above the fold of your web page. Don’t clutter your page with irrelevant advertisements and don’t make your users to scroll unnecessarily to read your content. Good usability not only ensures that your audience remains glued to your page but also encourage them to click more and perform the desired action.

Recommended Read - Why Drupal is the Best CMS Option for Your Business?

Encourage sales with usability

Your online check-out system should encourage orders seamlessly but not promote aggressively. Get your website built by web development experts so that the design is straightforward, clutter-free and self-explanatory. You audience would love to navigate through your page effortlessly and enjoy coming back frequently. Thus there would be increase in your repeat and loyal customer base.

Take lesson from your worst experience

Remember the worst website that you have ever visited and try to recollect which aspects actually made you to hate it. Communicate your thoughts to your web development specialist and insist on improving on those aspects. Remove all the unnecessary elements and finally reach on a great user-friendly design.

Include as many payment gateways as possible

By integrating many payment gateways you would facilitate your customers to complete their monetary transactions conveniently and also prevent cart abandonment. By forcing your customers to use e-payment options that they don’t prefer, you may make them quit your site and land up on your competitors’ instead.

Test, iterate, reiterate

Testing your website from a layman’s perspective as well as from a back-end programmer’s perspective would ensure that you are not leaving any loopholes in website usability. Also never feel complacent with testing, keep doing for better results!

Make way for your website audience to elegantly navigate through your site and quickly locate the content they want so that they love to visit your web page again and again.

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Why Drupal is the Best CMS Option for Your Business?

These days having a website for your business is imperative as it is the address for your business in the digital realm. Moreover, it helps your business to reach out to your target audiences beyond geographical boundaries. Developing your website on a content management system(CMS) renders all the control in your hand and also makes managing your site quite easy. Although there are so many popular CMS around, why we consider Drupal as the ideal option for your business is because of the following reasons:

Customizable Modules

Drupal offers you more than twenty-nine thousand different customizable modules and hence you get a wide range of functionalities to choose from and implement for your business site. With more than two thousand in-built themes, this CMS renders enough support to you for building appealing user interface.

Maximize Conversions: Optimize your Exit Popups

Estimated Read Time : 5 Min
 
Being a website owner you know how important it is to engage your users to convert prospects into customers. An exit popup offers you a last opportunity to engage them before they abandon your site. Whatever may be your conversion goals, a perfectly designed exit popup can help you realize them. Typical exit popups include a short and to the point message and a call-to-action (CTA). They may also contain images or videos. Let us put a glance through the cool tips given away by website development specialists for optimizing exit popups to get the most out of them:

 

Reflect your brand

Your exit popup should resonate with your customers in the same way your brand does so that they find it genuine and it doesn’t hinder the performance of your website. Otherwise, instead of increasing conversions it would even spoil the experience of your existing customers.

Pave the Way for Creativity: Ask that Rare Web Design Question

Estimated Read Time : 5 Min

 

The web design has evolved a lot since its inception. Along the way it has given us useful insights about the likes and preferences of end users. That perception in turn has motivated us to revolutionize our design concept around user experience paving way for the buzzword - UX.